Marketing skills

13 April 2006
20 October 2006
With: Harish Davda

Marketing is a vital function in all organisations. If practised effectively, it helps to focus on the needs of customers to produce desired results. Effective marketing can also help to attract funding for projects and essential work of your organisation. This workshop addresses how to become marketing orientated. It explores ways of defining services (or products) to identify uniqueness for targeting customers, ways of conducting market research, identifying your market position, using appropriate promotional techniques and devising marketing strategies. The workshop will include practical exercises so that your learning can be retained. After the workshop, you should be able to write a marketing plan for your project or organisation.

This course can be tailored to meet your specific needs and delivered in-house.

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